Role: Founding Product Designer

Years: 2023 - 2024

Role: Founding Product Designer

Full-time: 2023 - 2024

ClaimClam

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I had been consulting as a designer for ClaimClam pre-pivot. I designed prototypes and pitch decks that reflected founder's vision for the company where I learned more about the class action settlement space. When the round was closed, I had an opportunity to join the team full-time as a Founding Product Designer. I was excited to not only expand my design practice in B2B2C but also to join their mission to digitize the antiquated class action settlement space that's $4bn in size with less than 10% filing rate annually.

We used user-friendly fonts for better legibility and aimed to create a sense of excitement throughout the filing process and provide clear timeline to set expectations of payout.

I had been consulting as a designer for my friend's start-up pre-raise. I designed prototypes and pitch decks that reflected his vision for the company, and learned more about the class action settlement space. When he closed his round, I had an opportunity to join the team full-time as a Founding Product Designer. I was excited to not only expand my design practice in B2B2C but also to join their mission to digitize the antiquated class action settlement space that's $4bn in size.

Class action is a unique niche dominated by law firms and traditional operators. I saw this as a great opportunity to bring a fresh and modern perspective as a start-up. We employed vibrant colors and design elements like dialogs and timelines to anticipate questions and clearly communicate the overall process, which is unusual for existing players.

We used user-friendly fonts for better legibility and aimed to create a sense of excitement throughout the filing process and provide clear timeline to set expectations of payout.

As the Founding Product Designer at a legal tech start-up in class action settlements, I designed their mobile app to pitch deck that raised $1.2 million in seed funding.

Filing for class action claims can be stressful for users with lots of legalese and confusing terminology. As a designer, I iterated on which elements of class action settlements would be most helpful for users when determining the relevance of a claim. My focus was on presenting complex information in a simple, easy-to-digest way.

Throughout the process, I designed with these key questions in mind: how can I make the complicated filing process clear? How can we strike the right balance between approachability while establishing trust and credibility?

Because there's a lot of scammers and spammers online, users are understandably skeptical about any service that claims to help them – especially one that involves recouping unclaimed money. Since we ask for sensitive personal information to file a claim, I tried to embed elements of trust and incentives to create a feeling that we're guiding users throughout the process.

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